Verve's Blog

Recession? Make your Money Work Harder

Regardless of the
dollar’s buying power, life goes on. There will be appliances to
replace, vacations to take, achievements to note, and occasions to
celebrate in the coming year, recession or not. One can’t change the
fact that a fiftieth birthday, a silver anniversary, a graduation, or a
birth, will occur in 2008. So consumers will be spending.......

Posted at 08:10PM Jan 30, 2008 by Verve Marketing and Design in Status  |  Comments[0]

Reality Check

Well, it’s about that time of year – for boxes with bows, tangled
twinkle lights, indulging in sweet treats and racking up the airline
miles on your credit card.  It’s inevitable that time, dollars and
sometimes common sense get away from us around the holidays.  However,
as you are keeping the retail world in the black this season, take a
moment to reflect on your own business and its growth and success
before the ball drops in 2008.  

Posted at 11:52AM Dec 27, 2007 by Verve Marketing and Design in Status  |  Comments[1]

Packing the Experience of Luxury

What can you do to create experiences that will be appealing to your discriminating customers?

Sure, they’ll come in and purchase the goods or services you have to offer — but they may drift elsewhere for similar goods and services over time. What can you offer experientially that will make them yours forever?

Posted at 11:03PM Nov 25, 2007 by Verve Marketing and Design in Status  |  Comments[0]

Tapping Into The Booming Luxury Market

Enter the word “luxury” on Amazon.com and 186,975 entries materialize. Over 186 thousand books on “activity that gives great pleasure,” “an item that is desirable but not essential,” and “expensive high quality surroundings.” The staggering amount of reading material points to the fact that luxury is on the minds of many Americans; not just the über-wealthy and celebrities.[Read More]

Posted at 04:08AM Oct 18, 2007 by Verve Marketing and Design in Status  |  Comments[0]

Green is the New Gold

You might have even noticed a new lingo out there—“ecostyle,” 
“ecorazzi “(ecoconscious celebs) , “ecocert” (certified ecological),
“ecotecture,” (New York Times architecture section, May 20,2007).

Posted at 12:00AM Jun 11, 2007 by Verve Marketing and Design in Status  |  Comments[0]

It’s Time to Spring Clean Your Mailing List!

Whether you are targeting customers each month or just
sending direct mailings several times per year, your mailing list is
crucial to a successful direct mail marketing program. 

Posted at 12:00AM May 25, 2007 by Verve Marketing and Design in Status  |  Comments[0]

The secret art of shopping and the dying art of customer service

Most luxury retailers
understand that the consumers who seek out the best products also
usually expect the best service. And that’s not just during the sale

Posted at 04:22AM Apr 02, 2007 by Verve Marketing and Design in Status  |  Comments[0]